Shamokin

Tom Kutza Interviews Clarke Ingram January 30th 1992 ***RARE VIDEO***

  • June 28, 2016

One of the things we love here at WISLRadioHistory.com is finding a long forgotten tape of WISL when it was live and local. Hearing the disc jockey banter, the voices of the callers, the subject matter and advertisers gives us an incredible look into not only how the radio station sounded, but also the community that it served. Today, however, we have a very special opportunity, the chance to actually watch WISL Radio in action! The date was January 30th 1992 and Tom Kutza has a special guest on his daily talk show. On this program Tom welcomes Clarke Ingram, veteran radio personality to the WISL...

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WISL Advertisement – Broadcasting Magazine 1951-52

  • December 5, 2014
WISL Advertisement – Broadcasting Magazine 1951-52

When WISL radio signed on in 1948 there was quite a bit of money up for grabs in the Shamokin area. Independence Street was full of businesses, local jobs gave residents money to spend and WISL had the medium that could bring the consumer to the stores. WISL did not just target the local advertising market, they also looked to the national advertisers for revenue opportunities. However, being a fledgling station, WISL had to advertise itself to the advertisers, otherwise known as the agency advertising buyers. Our featured exhibit is one of the print ads featured in Broadcasting Magazine during...

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A Big Mac Contest on WISL

  • October 1, 2014
A Big Mac Contest on WISL

This is how McDonald's was getting the Big Mac sandwich into the minds of millions of customers in the Mid 1970's. The original concept, "two all-beef patties, special sauce, lettuce, cheese, pickles, onions - on a sesame seed bun" began as a simple single word heading designed for college newspapers, but quickly grew into a song, a television advertisement and a promotion that had radio listeners trying to say the ingredients as fast as they could for a chance to win prizes. While many still remember the slogan today, the original campaign was ended in 1976, after a mere year and a half run. The...

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If You’re Going to Shamokin – a sonnet by Pete Wambach

  • July 4, 2014
If You’re Going to Shamokin – a sonnet by Pete Wambach

For Shamokin's 125th Anniversary celebration, Pete Wambach was brought to town by WISL's Tom Kutza to do what he did best, talk. For this special occasion, Pete chose to write a sonnet encompassing everything it meant live, breathe, eat and die in Shamokin. The sonnet was delivered by Pete at the 125th Anniversary Banquet on Friday August 25th 1989 and printed in the News-Item that weekend. 25 years later, as we celebrate the 150th anniversary of our city, it's appropriate to bring back Pete's wonderful words. A special thanks to Rose Broscius for locating and scanning these old newspaper...

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Yoch’s Dutch Maid Bread Radio Commercials

  • May 8, 2014
Yoch’s Dutch Maid Bread Radio Commercials

If you lived in Shamokin prior to 1977 you will certainly remember Yoch's Bakery. You may even remember the smell of fresh baked bread walking to and from school or work, but do you remember Yoch's on the radio? WISL aired many commercial over the years for "Yoch's Dutch Maid Bread" and we are fortunate enough to have a couple of these classic commercials to share. AUDIO EXHIBITS Yoch's New Dutch Maid White Enriched Bread (1957)   I "Yike" New Dutch Maid "Bwead!" (1964)   Yoch Bakers Bake Early (1964)   Yoch's Dutch Maid Sandwich Bread (1964)   Enriched...

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WISL HALL OF FAME: “The Morning Mayor” Tom Kutza

  • May 7, 2014
WISL HALL OF FAME: “The Morning Mayor” Tom Kutza

There are few names more recognizable in the Shamokin and Mount Carmel areas than Tom Kutza, and even fewer that conjure up such positive and happy memories. Of all the voices heard over the WISL airwaves, Tom's was there the longest, spending roughly 34 years behind the microphone. To many, it's unimaginable to think that Tom worked anywhere else other than WISL, but believe it or not, there was a time that Tom was just a kid trying to break into the business. In radio, you needed to take whatever job or jobs you could get, and Tom's break into the business occurred at two different radio...

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Tom Kutza interviews Stanley Coveleski – 1969

  • May 3, 2014
Tom Kutza interviews Stanley Coveleski – 1969

Stanley Coveleski was born Stanislaus Kowalewski on July 13th 1889 in Shamokin, PA. He was a 5 foot, 11 inch, right handed pitcher that made his major league debut in 1912 with the Philadelphia Athletics. Through 1928, Coveleski would play for the Cleveland Indians, The Washington Senators and The New York Yankees.He had a 60% win-loss record in 357 games with a 2.89 ERA. He led the league twice with 38 career shutouts, once in ERA and once in Strikeouts. During the 1920 World Series, he had an ERA of 0.67 and beat the Brooklyn Dodgers three times (3-1, 5-1 and 3-0), a record that stood for 26 years,...

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Fuhrmann & Schmidt Radio Commercials from 1956

  • May 3, 2014
Fuhrmann & Schmidt Radio Commercials from 1956

The Furhmann & Schmidt Brewing Company was formed in 1906, operating from a facility located at Commerce and Washington Streets in Shamokin. Known as simply F&S, They produced a variety of brews that could be found in tap rooms all over the city. Although the brewery closed in 1975, the memory is still very much alive. If you would like to learn more about the rich history of Furhmann & Schmidt, Larry Deklinski, Staff Writer for the News Item, published an amazing history of F&S. CLICK HERE to for the News Item Article. Business was booming by the 1950's and F&S began...

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WISL HALL OF FAME: Howard Hertzog a.k.a Scott Davis

  • May 1, 2014
WISL HALL OF FAME: Howard Hertzog a.k.a Scott Davis

Howard Hertzog was a very busy guy in the Shamokin Area. During his short life, he managed to pack in as much activity and good will as he could. Howard was an active member of the Jaycees and served on the committee that raised the money needed to purchase a heart monitor for Shamokin State General Hospital. Howard was also the co-chariman for the 1969 Shamokin Area Heart Drive. Remember LAREDO (the Lower Anthracite Regional Economic Development Organization)? He was also chairman for the 1969 Miss Laredo Contest. LAREDO was the organization that helped start the Glen Burn Mine Tour, Howard...

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Welcome to wislradiohistory.com!

  • May 1, 2014
Welcome to wislradiohistory.com!

WISL radio signed on as Shamokin's first radio station in 1948 from studios located in the Lark Building at the corner of Rock and Sunbury Streets in the city. Outfitted with the latest RCA broadcast equipment, WISL brought news, weather, sports, music and more to the residents of Shamokin and the surrounding areas. If you grew up in Shamokin, it's a safe bet that WISL touched your life in some way. Maybe you remember listening to Polkas on Sunday Afternoon after mass, or waiting to hear if Tom Kutza was going to read your school's name, letting you know that class had been canceled. That's...

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