Commercials

Vintage Shamokin Equipment Jingle

  • March 5, 2015

Shamokin Equipment is located at the corner of Sunbury and Shamokin streets and has served Shamokin for over 50 years. As the advertisement below states, they were a full service business equipment supplier in the early days. Most in Shamokin know the business for it's selection of home appliances and as a long time Frigidaire Dealer. Presented here is a jingle created for Shamokin Equipment dated 1951. We recently stumbled across this acetate disc at an antique store in Lewisburg, PA. This is a great example of the early early sound of local radio at WISL. This jingle would have been...

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A Big Mac Contest on WISL

  • October 1, 2014
A Big Mac Contest on WISL

This is how McDonald's was getting the Big Mac sandwich into the minds of millions of customers in the Mid 1970's. The original concept, "two all-beef patties, special sauce, lettuce, cheese, pickles, onions - on a sesame seed bun" began as a simple single word heading designed for college newspapers, but quickly grew into a song, a television advertisement and a promotion that had radio listeners trying to say the ingredients as fast as they could for a chance to win prizes. While many still remember the slogan today, the original campaign was ended in 1976, after a mere year and a half run. The...

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Yoch’s Dutch Maid Bread Radio Commercials

  • May 8, 2014
Yoch’s Dutch Maid Bread Radio Commercials

If you lived in Shamokin prior to 1977 you will certainly remember Yoch's Bakery. You may even remember the smell of fresh baked bread walking to and from school or work, but do you remember Yoch's on the radio? WISL aired many commercial over the years for "Yoch's Dutch Maid Bread" and we are fortunate enough to have a couple of these classic commercials to share. AUDIO EXHIBITS Yoch's New Dutch Maid White Enriched Bread (1957)   I "Yike" New Dutch Maid "Bwead!" (1964)   Yoch Bakers Bake Early (1964)   Yoch's Dutch Maid Sandwich Bread (1964)   Enriched...

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Fuhrmann & Schmidt Radio Commercials from 1956

  • May 3, 2014
Fuhrmann & Schmidt Radio Commercials from 1956

The Furhmann & Schmidt Brewing Company was formed in 1906, operating from a facility located at Commerce and Washington Streets in Shamokin. Known as simply F&S, They produced a variety of brews that could be found in tap rooms all over the city. Although the brewery closed in 1975, the memory is still very much alive. If you would like to learn more about the rich history of Furhmann & Schmidt, Larry Deklinski, Staff Writer for the News Item, published an amazing history of F&S. CLICK HERE to for the News Item Article. Business was booming by the 1950's and F&S began...

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WISL HALL OF FAME: Howard Hertzog a.k.a Scott Davis

  • May 1, 2014
WISL HALL OF FAME: Howard Hertzog a.k.a Scott Davis

Howard Hertzog was a very busy guy in the Shamokin Area. During his short life, he managed to pack in as much activity and good will as he could. Howard was an active member of the Jaycees and served on the committee that raised the money needed to purchase a heart monitor for Shamokin State General Hospital. Howard was also the co-chariman for the 1969 Shamokin Area Heart Drive. Remember LAREDO (the Lower Anthracite Regional Economic Development Organization)? He was also chairman for the 1969 Miss Laredo Contest. LAREDO was the organization that helped start the Glen Burn Mine Tour, Howard...

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