Broadcasting Magazine

The Story of “Letters To Santa”

  • December 22, 2014
The Story of “Letters To Santa”

  Growing up in the Shamokin and Mount Carmel area, it's likely that when you hear someone say "Letters To Santa" it brings a warm feeling to your heart. It may bring back memories of preparing your letter for Santa, probably with the help of your Mother or Father, and then either mailing it to WISL Radio (a.k.a. The North Pole) or going with Mom or Dad to drop it off at a local business, who would make sure it would get to Santa, then racing home from school, or maybe waking up extra early to hear Santa Clause read your letter live on WISL Radio. The program was "Letters To Santa"...

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WISL Advertisement – Broadcasting Magazine 1951-52

  • December 5, 2014
WISL Advertisement – Broadcasting Magazine 1951-52

When WISL radio signed on in 1948 there was quite a bit of money up for grabs in the Shamokin area. Independence Street was full of businesses, local jobs gave residents money to spend and WISL had the medium that could bring the consumer to the stores. WISL did not just target the local advertising market, they also looked to the national advertisers for revenue opportunities. However, being a fledgling station, WISL had to advertise itself to the advertisers, otherwise known as the agency advertising buyers. Our featured exhibit is one of the print ads featured in Broadcasting Magazine during...

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RCA Tube Testimonial from WISL Engineer Ray Willard

  • November 13, 2014
RCA Tube Testimonial from WISL Engineer Ray Willard

Here an interesting find; A trade magazine advertisement for RCA-866-A tubes printed in a 1956 edition of "Broadcasting Magazine". Through the 1960's the vacuum tube was a vital part of most audio transmitting and receiving equipment. The rectifier tubes advertised here were used in the transmitter of WISL and according to WISL's Chief Engineer Ray Willard were very dependable. In this advertisement, RCA touts their tube's dependability with this testimonial quote from Willard... "I thought you might be interested in the report of two RCA -866A mercury -vapor rectifiers we have been operating...

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