Contests & Promotions

"WISL Listening Post" Marketing Campaign

  • December 10, 2014
"WISL Listening Post" Marketing Campaign

In the 1980's WISL was under new ownership and a new marketing campaign was underway. The "I WISL in my car" campaign invited listeners to stop at various advertising businesses (a.k.a. "Listening Posts") in the Shamokin and Mount Carmel area and pick up a bumper sticker. Listeners were encouraged to proudly display the sticker on their car for a chance to win various prized as would be announced on WISL Radio. In this exhibit, we present one of the posters that each "Listening Post" would display, along with one of the bumper stickers listeners would pick up.    

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A Big Mac Contest on WISL

  • October 1, 2014
A Big Mac Contest on WISL

This is how McDonald's was getting the Big Mac sandwich into the minds of millions of customers in the Mid 1970's. The original concept, "two all-beef patties, special sauce, lettuce, cheese, pickles, onions - on a sesame seed bun" began as a simple single word heading designed for college newspapers, but quickly grew into a song, a television advertisement and a promotion that had radio listeners trying to say the ingredients as fast as they could for a chance to win prizes. While many still remember the slogan today, the original campaign was ended in 1976, after a mere year and a half run. The...

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