Archive: » 2014 » December

Annie and Willie’s Prayer

  • December 25, 2014

Tom Kutza has always loved the Christmas season, and being on the air at WISL he had the opportunity to share with his listeners the sentimental side of the holiday. Each year you would be guaranteed to hear songs such as Johnny Cash's "The Christmas Guest", Kate Smith's "Happy Birthday, Dear Christ Child" and many others. There were also spoken word pieces such as John Facenda's reading of "The Nativity" and "The Story of Small One" but the Christmas tradition that was most dear to Kutza, came from his own heart; his own reading of "Annie and Willie's Prayer." This poem was written by Sophia...

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The Story of “Letters To Santa”

  • December 22, 2014
The Story of “Letters To Santa”

  Growing up in the Shamokin and Mount Carmel area, it's likely that when you hear someone say "Letters To Santa" it brings a warm feeling to your heart. It may bring back memories of preparing your letter for Santa, probably with the help of your Mother or Father, and then either mailing it to WISL Radio (a.k.a. The North Pole) or going with Mom or Dad to drop it off at a local business, who would make sure it would get to Santa, then racing home from school, or maybe waking up extra early to hear Santa Clause read your letter live on WISL Radio. The program was "Letters To Santa"...

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"WISL Listening Post" Marketing Campaign

  • December 10, 2014
"WISL Listening Post" Marketing Campaign

In the 1980's WISL was under new ownership and a new marketing campaign was underway. The "I WISL in my car" campaign invited listeners to stop at various advertising businesses (a.k.a. "Listening Posts") in the Shamokin and Mount Carmel area and pick up a bumper sticker. Listeners were encouraged to proudly display the sticker on their car for a chance to win various prized as would be announced on WISL Radio. In this exhibit, we present one of the posters that each "Listening Post" would display, along with one of the bumper stickers listeners would pick up.    

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WISL Advertisement – Broadcasting Magazine 1951-52

  • December 5, 2014
WISL Advertisement – Broadcasting Magazine 1951-52

When WISL radio signed on in 1948 there was quite a bit of money up for grabs in the Shamokin area. Independence Street was full of businesses, local jobs gave residents money to spend and WISL had the medium that could bring the consumer to the stores. WISL did not just target the local advertising market, they also looked to the national advertisers for revenue opportunities. However, being a fledgling station, WISL had to advertise itself to the advertisers, otherwise known as the agency advertising buyers. Our featured exhibit is one of the print ads featured in Broadcasting Magazine during...

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