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A Big Mac Contest on WISL

  • October 1, 2014
A Big Mac Contest on WISL

This is how McDonald's was getting the Big Mac sandwich into the minds of millions of customers in the Mid 1970's. The original concept, "two all-beef patties, special sauce, lettuce, cheese, pickles, onions - on a sesame seed bun" began as a simple single word heading designed for college newspapers, but quickly grew into a song, a television advertisement and a promotion that had radio listeners trying to say the ingredients as fast as they could for a chance to win prizes. While many still remember the slogan today, the original campaign was ended in 1976, after a mere year and a half run. The...

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